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Hi, I'm Tammy.
I'm a design strategy
and research leader with a passion for crafting incredible experience. 

 

10+ years in design strategy, research and facilitation. 

Worked at Apple, Designit, Cooper Software, Signet

MBA & M.S Design Innovation, Kellogg @ Northwestern

Based in NYC. 
 

More about me ↗

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Work Experience

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Lead CX Strategist
& Researcher
Led enterprise-level CX strategy
and research initiatives for largest
national jewelry retailer, with 10+ brands like Zales, Kay, Blue Nile.
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Customer Journey MBA Intern
Supported Retail team in in-store customer journey optimization. 
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Senior Designer
UX Designer & Researcher
Led CX and UX client work at pioneer design consultancy. Top-rated design thinking corporate education instructor.

*Cooper was acquired by Designit in 2017
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Product Lead
PM and Designer for innovative medical ed-tech learning
platform startup. 

Past Projects 

Password available by request for full case studies. 

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Design Strategy, Service Design, Research

Led research and strategy for human-centered innovation of Jewelry Services across Signet brands. 
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Brand Strategy, Service Design

Reimagining Zales

CX lead for Zales brand reimagination efforts, in a first
of its kind collaboration.
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X

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Strategy, Research

Personalization & CDP Strategy

Defined enterprise-level vision and strategy for personalized omni-channel Signet customer experience. 
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Service Design, Research

Customer Journey Tools

Supported Apple Retail customer journey creation.
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